Karl Forssman – Hoofstep


Karl Forssman, co-founder of Hoofstep

How did you come up with your idea?

We have horses at home and work away from the house. Always curious about what the horses did during the day as well as worried about injuries etc. we started with an iPhone around the neck and that’s how we got started.


What motivates you the most?

To take a product from infancy to finished product and to see it grow in the marketplace.

What are your goals with the program?

To start executing our plans.


What are your expectations so far?

We have some fresh sets of eyes. We are made to focus on what is relevant and getting the right tools and the right network to get a good start.


About Hoofstep:

Using Artificial Intelligence for instant knowledge of the horse’s health, state, movement & behaviour. Providing best practice of horse management. Next step livestock. Using big data for global research regarding equine/livestock health and behaviour, a community for best practise animal care.


Do you want to know more about Hoofstep? Visit their website here!